As Mapletree intensifies the Group’s Corporate Social Responsibility (CSR) efforts, staff involvement is also pivotal to support and enrich the Group’s ongoing community initiatives.
Recognising that successful community initiatives go beyond financial giving, Mapletree’s employees volunteer their time actively and engage the communities where they are based at. To encourage a more giving spirit among employees, the Mapletree Staff CSR Programme was launched in June 2014 to provide seed funding for staff to carry out CSR projects which may not fall within the Group's CSR coverage.
Over the last two years, several staff initiatives have been implemented across Mapletree’s offices in China, India and Singapore.
Singapore-based staff CSR initiatives
For the FY14/15 programme, two of the selected Singapore teams involved more than 40 Mapletree volunteers in their outreach efforts to distribute daily necessities to the less privileged families. To build longer-term support for the families, one of the teams supplemented the seed funding with their personal contributions to make monthly food distributions for an entire year. In 2016, a team of volunteers from Mapletree Industrial Trust (MIT) worked with tenants from five MIT properties to fulfil the wishes of more than 70 underprivileged children in residential care during the Chinese New Year period in February.
Beyond the Staff CSR Programme, Singapore employees also lent their support to other staff volunteer activities held during the year.
In 2014, the Mapletree Singapore office organised a one day internal fundraiser for HealthServe, a charity offering medical aid and counselling to foreign workers and the disadvantaged. Over 20 Mapletree staff volunteers prepared home cooked meals, desserts and baked items for sale to colleagues, where S$25,000 was raised. The amount raised was entitled to dollar-for-dollar matching from the government, in the process, raising even more funds for HealthServe.
Singapore-based staff also rallied support for the Dignity Mama Stall – run by a group of mothers with intellectually and physically challenged children – by staging office sales for their baked goods and handicrafts in 2015 and 2016.
In addition, we are supporters of the National Blood Programme and have been the venue sponsor for the annual Blood Donation Drives at Mapletree Business City (MBC) for the past five years. Held in partnership with Coca Cola, we rallied our tenants in the greater MBC community to step forward as blood donors. On average, more than 110 bags of blood are collected over each two-day drive.
Outreach efforts by overseas staff volunteers
For the FY14/15 programme, our Mapletree China colleagues raised funds and held activities for special needs children studying at Rainbow School in Foshan’s Nanhai district. In December 2014, a team of volunteers organised a Christmas party for 30 children from the school. Held at VivoCity Nanhai, the children enjoyed a one-day programme of performances, games and other activities. In July 2015, the team organised an art exhibition cum charity sale of paintings done by the school’s children, at Nanhai VivoCity. All proceeds raised were donated back to the school.
Out of the four teams who were awarded seed funding under the FY15/16 programme, three of the initiatives came from our overseas offices of Beijing, Shanghai and India.
As part of their ongoing efforts to reach out to elderly living near Mapletree’s China headquarters at Silver Court, more than 70 employees from the Shanghai office have volunteered their time to organise monthly activities such as lantern festival celebration, floral arrangement and dry flowers making sessions.
In India, staff from our Property Management team helped to facilitate the installation of customised classroom furniture for a village primary school near Global Technology Park, Mapletree’s development in Bengaluru. Aimed at providing a more conducive study environment, the team will continue to carry out basic maintenance activities at the school on a monthly basis.